Online Music Business Program

Our live, instructor-led, online music business program is a 36-week diploma program. If you’re ready to take a deep dive and discover how the entertainment industry really operates, this program might be the perfect fit for you.

The advent of digital recording and distribution forced major labels to rethink their traditional methods, and now independent musicians and entrepreneurs like yourselves are forging new ways to make and market their music. At Dark Horse Institute, you’ll learn the road-tested principles of the past, plus, futuristic solutions as to how you can succeed in the new evolving music business.

What You'll Learn

You’ll learn how to research, reinvent, build relationships, and find your voice and your niche. This program frames each section with practical application for real-life demand through lectures, lab,s and industry guests.

Like our other courses, our online music business program is taught in a real-world, no-nonsense, immersive setting to help you enter the entertainment industry with a competitive edge. When it comes to getting an education in the Music Business, there are surprisingly few options that are both practical and affordable. We don’t believe in weighing you down with potentially crushing student loan debt or wasting your time with courses that will never be of any practical use in your career.

Note: A laptop computer with Microsoft Office is required for the program.

Areas of Focus

  • The continuing evolution of the music industry
  • Record Company Operations
  • Trans in digital marketing and distribution
  • Artist management
  • A&R and Marketing
  • Booking and touring
  • Negotiating
  • Networking
  • Entertainment law and finance
  • Royalties and commissions
  • Copyright and songwriting
  • Online Marketing Platforms
  • Music publishing
  • Concepts of taxes, business structures
  • Employment opportunities in the music industry
  • Finding employment in the entertainment industry
  • Starting your own entertainment business
Dark Horse Institutes, Students

Pitch Perfect

Our Online Music Business program will take you behind the scenes where your class will PITCH an artist to the head of a major record label and the A & R Department. 

Nothing is more important than receiving hands-on, real-world experience. Using all the tools available on social media, you will scout out talent which has the potential to take it all the way. 

Here’s how it works… over the course of this program you will:

  • Search the internet and performance venues to scout out the talent you believe in
  • Help them choose one song that that could be their breakout single
  • Create a bio and press release for that artist
  • Research and build campaigns for radio stations, media, social media platforms, streaming playlists, international content, and brands
  • Create graphics based on branding strategies
  • Help to create a lyric video and/or music video
  • Compile a thorough and professional presentation
  • Present to major record label via Zoom  

Through Zoom you will be watching the artist you pick perform for record executives, handle a Q&A session, and experience first-hand what it is like to get that big break!

Dark Horse Music Group

In this program, you’ll work with Dark Horse Music Group, a student-run recording, marketing and project management company. Using digital marketing platforms, you’ll scout and sign indie bands, and prepare them for the production of 6-song EPs recorded by our audio engineering students on-site in Franklin, TN, just outside of Nashville. You’ll also develop the web and social media marketing tools that are essential to launching a career.

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