Tag: music marketing

Music Business Monday—How to Negotiate A Performance Rider

Music Business Monday—How to Negotiate A Performance Rider How to negotiate a performance rider

In this week’s edition of Music Business Monday, Robin Crow, founder and CEO of Dark Horse Institute, talks about how to Negotiate a Performance Rider. So you’ve got a gig. Now you need to create a performance rider to address the items not covered in the Performance Agreement. The venue should agree to specifics relating […]

Music Business Monday—How to Negotiate A Performance Agreement

Music Business Monday—How to Negotiate A Performance Agreement How To Negotiate a Performance Agreement

In this week’s edition of Music Business Monday, Robin Crow, founder and CEO of Dark Horse Institute, talks about how to Negotiate a Performance Agreement. Before you start booking, make sure that you have a performance agreement. Are you looking to tour with your band and play various sized venues? Before you start booking, make […]

Music Business Monday—How to Get A Booking Agent

Music Business Monday—How to Get A Booking Agent How to get a booking agent

In this week’s edition of Music Business Monday, Robin Crow, founder and CEO of Dark Horse Institute, talks about how to get a booking agent. After booking yourself, it might be time to get a Booking Agent. Once you’ve developed a local and regional following, it might be time to get a booking agent. The […]

Music Business Monday—How to Get Gigs

Music Business Monday—How to Get Gigs How To Get Gigs

In this video, Robin Crow, founder and CEO of Dark Horse Institute, talks about how to get gigs and why they are important. Building Your Following With Gigs Is A Must. Getting in front of a live audience is the best way to promote yourself and build loyalty. You can book gigs yourself, or you […]

Music Business Monday—How to Avoid Record Deal Scams

Music Business Monday—How to Avoid Record Deal Scams How to avoid record deal scams

In this video, Robin Crow, Dark Horse Institute founder and CEO, explains the difference between a legitimate record deal and a scam. Real Record Deals Pay You to Play Understanding the caveats of contract negotiations before signing with your first label is paramount to a successful music career. One of the many pitfalls first-time recording […]

The Power of the Picture: How Sharing Photos will boost your Fanbase

Working hard at social media is one thing, working smart is another.  I know countless acts, artists, professionals and business owners who are really great at staying active and engaging with their social media.  But they can’t seem to get likes, retweets, share or repins.  When they come to me to take a look at […]

How #MusicMonday can help you gain Fans

How many of you have seen the #musicmonday hashtags?  Did you know that Music Mondays can actually help you gain fans? Here’s the Breakdown: #MusicMonday is a hashtag that people use to share music, most of it is not theirs.  Meaning it is fans sharing what they are listening to or enjoy.  If you aren’t […]

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