Lauren booking shows for the one of the many bands she manages
Music Business Program

Learn Music Business in Music City!

Pull back the curtain on a hit song, a best-selling record and a sold-out tour and you’ll find a vast team of music business professionals who made it all happen. Sure, a successful music career is all about talent, but it’s also about the Managers, Agents, Concert Promoters, A&R Execs, Marketing Reps, Publishers, and Attorneys who work behind the scenes to make sure that everything runs like a well oiled machine. The truth is, even a major talent is dead in the water without a talented supporting team of music business executives

The Dark Horse Institute Music Business school will take you inside the workings of the $60 billion dollar Global Music Industry. We’ll walk you through the dozens of critical jobs required to succeed in the Music Industry and prepare you for the the job of your dreams.

When it comes to getting an education in the Music Business, there are surprisingly few options that are both practical and affordable. We don’t believe in weighing you down with potentially crushing student loan debt or wasting your time with courses that will never be of any practical use in your career. At Dark Horse Institute our 12-week program is taught by Music Industry Professionals with more than 30 years of experience in the trenches and who know what you need to know. You’ll learn about artist management, record deals, touring, and publishing plus all of the key contracts you need to understand to work with artists or to launch your own career as Producer, Songwriter, Recording Artist and Touring Professional.

Like our Audio Engineering program, Dark Horse Music Business is taught in an immersive, real-world setting to help you enter the world of Music Business with a competitive edge. In just three months you’ll be ready to either land a job or start your own entertainment company, plus you’ll leave here with a portfolio of projects that prove to potential employers that you’ve got both the know-how and the hands-on experience to succeed.

The Music Business Program is a 12-week, 300-hour program divided into 12 courses plus practicum.


  • Entertainment Business 1
  • Entertainment Business 2
  • Entertainment Business 3
  • Artist Management
  • Record Companies
  • Touring
  • Marketing 1 — Major Label Marketing
  • Marketing 2 — Digital Marketing
  • Marketing 3 — DIY Marketing
  • Publishing & Entertainment Law 1
  • Publishing & Entertainment Law 2
  • Publishing & Entertainment Law 3

Please note: a laptop computer with Microsoft Office is required for the program.

Dark Horse Music Group

During morning Music Business classes you’ll learn the ins-and-outs of how the music industry works. Then, in the afternoon, you’ll work at Dark Horse Music Group, a student-run recording, marketing and project management company. There you’ll scout and sign indie bands, and prepare them for the production of 6-song EPs recorded by our Audio Engineering students. You’ll also develop the web and social media marketing tools that are essential to launching a career.