YouTube Monetization: Ain’t Nobody Got Time For That

If you are in a band, own a business or write a blog, you will and should at some point upload a video to YouTube.  YouTube is the 2nd largest search engine in the world after it’s big sister, Google.  This means that posting something on YouTube can be seen by more people that if you just posted it on your site.  When you do you will face the tough question of: Should I use YouTube Monetization to make some dough?

For me this is a 2 part answer.

How many views are you getting?

Odds are if you are just starting off and have a minimal following, ads are going to deter potential viewers because:

1. It comes off as desperate.

2. It’s putting a barrier between your material and the viewer.

We’ve all been there, you click on a video and all of the sudden there is a 45 second preview of a movie or for insurance that you really don’t want to watch.  If you are getting small amounts of views, then using the monetization will not really produce a lot of cash flow and only frustrate your viewers.

On the other side, if you are averaging 500+ views a day and have the possibility of virility, that can earn you some extra dough.

Ain't Nobody Got Time or that

How long is your video?

This is one of my biggest pet peeves.  So we take the same situation as above: Click on a video and a 45 second ad appears.  If your video is 5+ minutes, viewers will tend to wait.  On the opposite end, if your video is only 40-60 seconds, why would someone wait 45 to see it.


What’s the Answer?

The answer is: Think like a viewer.  If you clicked on a video like yours and saw ads pop up left and right, would you bother waiting?  Having said all of that, ads are becoming so commonplace that we are starting to adapt and get used to them, so the answer is yours.

Let us know, do you hate the YouTube ads, do they not bother you at all?  Or could you care less?


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