Category: Music Marketing

How To Get Your Music On Spotify Playlists

How To Get Your Music On Spotify Playlists Get Your Music on Spotify

3 Steps To Get Placed On Spotify Playlists With the musical revolution of digital streaming services becoming the new norm in which the majority of the population consumes music, there has been a massive shift in how music is distributed. With numerous platforms to choose from, millions of listeners are only clicks away from finding […]

How To Start A Record Label

How To Start A Record Label How to Start a Record Label

Here Are The Steps To Starting Your Own Independent Record Company UNDERSTAND YOUR WHY? So you want to start your own record label. There has never been a better time to create your own independent record company in the history of the music business. We now have the technology, education, and resources to do exactly the same […]

Music Business Monday—How to Negotiate A Performance Rider

Music Business Monday—How to Negotiate A Performance Rider

In this week’s edition of Music Business Monday, Robin Crow, founder and CEO of Dark Horse Institute, talks about how to Negotiate a Performance Rider. So you’ve got a gig. Now you need to create a performance rider to address the items not covered in the Performance Agreement. The venue should agree to specifics relating […]

Music Business Monday—How to Negotiate A Performance Agreement

Music Business Monday—How to Negotiate A Performance Agreement

In this week’s edition of Music Business Monday, Robin Crow, founder and CEO of Dark Horse Institute, talks about how to Negotiate a Performance Agreement. Before you start booking, make sure that you have a performance agreement. Are you looking to tour with your band and play various sized venues? Before you start booking, make […]

Music Business Monday—How to Get A Booking Agent

Music Business Monday—How to Get A Booking Agent

In this week’s edition of Music Business Monday, Robin Crow, founder and CEO of Dark Horse Institute, talks about how to get a booking agent. After booking yourself, it might be time to get a Booking Agent. Once you’ve developed a local and regional following, it might be time to get a booking agent. The […]

Music Business Monday—How to Get Gigs

Music Business Monday—How to Get Gigs

In this video, Robin Crow, founder and CEO of Dark Horse Institute, talks about how to get gigs and why they are important. Building Your Following With Gigs Is A Must. Getting in front of a live audience is the best way to promote yourself and build loyalty. You can book gigs yourself, or you […]

Music Business Monday—How to Avoid Record Deal Scams

Music Business Monday—How to Avoid Record Deal Scams

In this video, Robin Crow, Dark Horse Institute founder and CEO, explains the difference between a legitimate record deal and a scam. Real Record Deals Pay You to Play Understanding the caveats of contract negotiations before signing with your first label is paramount to a successful music career. One of the many pitfalls first-time recording […]

4 Music Business Articles You Should Read – 4-8-16

4 Music Business Articles You Should Read – 4-8-16

The global downturn in the music industry may finally be over Exciting news! A major investment bank has declared the music industry is back on track, at least in Sweden and Norway. But, the gist is that these countries are leading the way for the future of the music industry, and that’s not a crazy […]

4 Music Business Articles You Should Read – Mar 18 2016

4 Music Business Articles You Should Read – Mar 18 2016

What’s Next for Music Streaming? Music streaming increased 100% from 2014 to 2015 and show no signs of stopping. The conversation continues to dominate the music business. Dave Van Dyke makes some well-informed predictions on the future of streaming, including Pandora’s big moves outside of streaming, increased revenues overall (that will hopefully be passed on […]

4 Music Business Articles You Should Read – Feb 12, 2016

4 Music Business Articles You Should Read – Feb 12, 2016

Some big news in the music business the past two weeks. As usual, an article or two that involves streaming, plus an article about teen preferences and a fun one about the most popular Valentine’s Day songs on YouTube. Here we go… RIAA Changes Album Award Methodology For Gold & Platinum Program Some major news […]

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